![]() ![]() ![]() “We know that offering on-the-go health options is important to our drinkers and so we will remain focused on this market in 2021,” he says. Innocent’s Taylor also points to “functional health” remaining a key trend as it relaunched its super smoothies in March, boosted with double the amount of vitamins. Hence PepsiCo’s launch of Tropicana Lean range in September year as it aimed to meet changing shopper needs for low and-no-sugar products. “With many households enjoying new morning rituals as part of lockdown,” orange juice has “performed particularly well” as Brits got their vitamin C habit, but “health has been high on the consumer agenda for some time, and shoppers are looking for juices that contain added benefits,” Hind adds. Looking forward, the publisher expects the market to reach US 182 Billion by 2027, exhibiting a CAGR of 4.31 during 2022. It’s sold an extra 7.7 million litres, driven by demand for take-home formats, suggests Steven Hind, marketing director for juices at brand owner PepsiCo. The global fruit juice market reached a value of US 141 Billion in 2021. The shift to working and eating at home has ensured a healthy year for Tropicana. That’s because Innocent’s “take-home products saw a strong uplift as people moved from their offices to home,” Taylor adds. While we have been impacted, we have not been knocked off a long-term course.” The brand is worth £11.3m less than last year – but he insists: “We are in a more fortunate position than many. Category leader Innocent also saw its on-the-go drinks “suffer a reduction in sales during lockdown,” says commercial director John Taylor. ![]() Hardest hit by the single-format juice drinks decline has been Ribena, with sales plummeting £20m. One cup of unsweetened apple juice provides. Cloudy apple juice has a higher polyphenol content. Smoothies and juice drinks both have around 40% of their business going through this format.” Clear apple juice has a small polyphenol content because the clarification process causes oxidation. “While larger sharing packs saw growth, singles saw heavy decline, peaking at 61% decline in the first week of April compared to the previous year. The main reason? The collapse of on-the-go occasions, suggests Josh Tombs, client analytics executive at Nielsen. They’ve shed £57.9m and sold 23.4 million fewer litres. Own label’s gains have been consumed by the vast losses of brands. New Zealand (X tons) was the main destination for apple juice exports from Israel, with a 91 share of total exports. Volumes are up by 3.6%.Īnd yet the category has suffered 2020’s fourth-biggest decline by absolute value: £50.2m. After a rotten 2019, when The Grocer reported a slump of almost £28m, private label has added a refreshing £7.7m. Yoghurt sales rose, interest grew in functional food, and sales of vitamin C supplements more than doubled in March. The Grocer New Product & Packaging AwardsĪs Covid-19 took hold in the spring, shoppers frantically stocked up with products they believed would strengthen their immune systems.Lumina Intelligence: UK Food & Drink Reports. ![]()
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